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Reputation Management: Gambling Niche Environment

An Affiliate Blog/Review website requested a Free Link Audit, to check why they were failing to rise through the Search Results for their ‘money’ keywords. 

We performed the audit & advised exactly what the cause was, which was deemed a Negative SEO Attack.

Project Type: Reputation Management 

Project Commencement Date: April 2020

Project Completion Date: Customer Preparing Backlink Campaign

Project url: Customer Declined

Our Strategies

We would perform a full Link Audit, Disavowing each negative link which had been implemented. We would also assess the Internal Linking Structure to ensure the site was Technically ready to compete.

Our Challenges

The Website had been hit with a manual action by google, known as a Penalty. This is the reason for the drop in traffic. We had to reverse this on behalf of our client.

After Negative SEO Attack Fixed

About This Project

Negative SEO Campaigns are quite common, where your competitor decides to purchase some Spam Links, with the aim of making Google believe you’re a Spam Website. It’s always unfortunate to find a website that can’t obtain new customers, due to this. 

However, it’s something I really like to work on, as removing the manual actions mean that the website can start clean once more. 

I advised that this project would not see an overnight miracle, but it would take some time to recover the lost rankings. 

After working with the site for just over three months, the website is now in a stronger position than ever before. They’re currently ranked #2 on Google for their main money keyword, which brings them over £1,000 per successful lead.

The website has low daily clicks, but that’s due to the low search volume. That’s not something that can be directly assisted by us, it’s due to the popularity of the product. 

Reputation Management Gambling Niche

The keywords have been hidden to protect the client, but you will see the huge increases that we’ve provided.

The client is interested in preparing for a long term backlink campaign, as we prepare to hit the #1 spot on Google SERPS. Two of the three main money keywords now also benefit from a Star Rating on Google, which will increase the Click Through Rate as I implemented the Review Schema for those articles.