"Content is King... But is too much Word-Count a bad thing?"

If I had to offer you advice when writing content for your blog, it would be to make sure that you’re blogging content-heavy. More is more, definitely in the eyes of Google!

Longer content does seem to rank better on Google, and it’s always good advice to mention that you should make your content as informative as possible. Doing this, will naturally give you a higher word count.


The Ideal Blog Post Length for SEO

There are lots of well-written articles that offer insight into how long your Blog Post should be. For example, Search Engine Journal completed a study back in 2016 which found that the average word-count for #1 position on the SERPS was just over 1,900 words.

I always try to aim for anywhere between 1,500 and 2,500 words, but this always depends on the content being produced.

This is because content varies, depending on the topic in question.

Remember, Google doesn’t physically read your site and decide you’re going to be in first position. It’s based around User Experience. This means that they’re checking how long your users spend on the page itself.

If your users are only spending 20 seconds on a 2,000 word article, Google will definitely assume that your page isn’t offering sufficient information & you’ll struggle to rank.


Ideal Content Length for SEO

Does Long Content always rank better?

There are two sides to this. You guessed it, yes and no.

There are reasons why Long Content tends to rank better. If you can provide all of the information required to your customer base, then they have no need to access your competitors articles. This means that they are going to spend longer on your website & Google can see this.

Think of it like this; This is a pretty strange analogy, but it works!

Let’s say your ‘Supermarket A’. If you offer every single item that your customer needs, they don’t need to travel down the road to ‘Supermarket B’. They will spend their time and money in your store, purchasing your goods.

They never need to enter Supermarket B, so when the Supermarket of the Year Awards (Google) come around, there’s only one supermarket that’s meeting all of the requirements of the customer.

I understand you’re not a supermarket, but I think that makes sense! Plus it’s a bit of fun!

Spoiler, if you enjoyed that… there’s another one down below.

However, although long content can rank better, there’s most certainly a time and place for writing your larger articles.

If you’re running a ‘How to’ blog, your audience aren’t going to want to read too much, instead they want short & snappy information.

If you run a blog but run out of new things to mention, don’t just use filler content, or repeat the same thing in a re-worded way. Google won’t just see that you’ve hit 2,000 words and give you position 1.

Your long-form content must add value to your readers, or it’s simply a waste of time. One of my top tips for writing content is to ignore the word count. 

Instead, find areas in your niche that haven’t been discussed in depth & create killer content. Answer questions about your niche which haven’t been answered yet.

This website also goes one step further, by ensuring that the human eye really struggles to read the text.

Some other websites would hide the text, by ensuring the Font colour is the same as the background. It’s a black hat tactic, but it worked… for a long time. You won’t see this working now though.

How to Write Longer Content (Our Top Tips)

If you’re struggling to cross the 1,500 word barrier, read some of our tips below & that should get you moving.

  • Make your content readable. Your content needs structure, ensure that you aren’t taking long pauses and writing the first thing that comes to mind, as this will lead to an article which offers poor user experience.
  • Say something new. For Google to take notice of you, it’s best to have your own take on the content. Saying something new can work wonders. If you aren’t sure where to find fresh content, look for Keyword Gaps in your competitors content.
  • Take a deep-dive of the Keyword. Instead of offering a bog-standard review of a product, you should look at answering why the read needs to buy this item.
  • Cover all bases. Your goal is to make content that answers all of your readers questions. You don’t want them to feel confused, or to have more questions that need answering after reading. If they do, they will click on your competitors website. Make sure you include all the relevant information that a reader may require.

How can I determine how long SEO Content should be?

This is going to require some analysis. It’s something I can help out with, too! (If you’re short on time).

You’ll need to spend some time looking at your competitors content. If you aren’t sure who your competitors are, search Google for the keyword that you want to rank for.

From this point, you can be as in-depth as you wish. You can take just the first three sites, or take a larger sample of around 10 websites.

In addition to just taking their word count total, you should be looking at the content that they provide. Scope out their headings, as this will give you content ideas. 

You should also look out content gaps, where you can provide content. These will be significantly harder to find, as you’re looking for something that isn’t quite there!

Writing Shorter Blog Posts

There are some blogs which focus on shorter, to the point content. Although I’ve mentioned above that long-form content is key, I also mentioned that it depends on your audience. 

Your blog may be image-heavy, especially if conducting ‘how to guides’, such as How to Fit an outside tap to your house. You don’t need to write 2,000 words for this, as your audience wants to see bullet points & images.

Shorter blog posts are much easier to write, meaning that you can cover multiple articles on a daily basis which will contribute to a content-heavy site.

In addition to this, shorter blog posts tend to skip past all forms of filler content, only providing information that is relevant to the article.

However, the positives above are equally met with some drawbacks. The less content that you produce, the less keyword opportunities that you will receive.

Quite simply, if you’re trying to compete with a long-form article which has been well written, you will struggle to do so, with a 300 word article.

It’s all about what your competitors are doing on the SERPS, too!

Finding the Ideal SEO Content Length: Conclusion

Now you’ve read our tips & advice for finding the perfect seo content length & you should be able to put this to practice with your Blog Posts.

Remember, I run this blog at Paddock Solutions to help clients with their Search Engine Optimization, but I also provide services, if required, to help you succeed. 

If you’re interested in these services, please contact me using the form at the top of the site!