Keyword research is vital to the search engine optimisation process. This is where the whole optimisation process of a new or existing page and its content begins. But keyword research can sometimes be challenging, as there aren’t exactly universal guidelines to follow.

For that reason, here are three effective ways to improve your keyword research & SEO:

1. Don’t rely on just one tool—use more!

With the seemingly complex nature of keyword research, sometimes it can be tempting to just keep using one tool and go from there. While this is perfectly acceptable, you want to make use of different ones to get an overview of how keyword research can work to your benefit.

By using more than one tool, you’re allowing yourself to compare the various programs and learn the overall concept behind keyword research. If you’re only using one tool, then you won’t get the full scope of this utility.

2. Let SERPs help you

Keyword research shouldn’t be linear. You have to do more than just search for a keyword and gauge the metrics, and then apply that to your website just because it showed good results. What if you can’t find any that’s relevant to your topic? What do you do from there?

Keyword research has to be experimental. Metrics alone shouldn’t be the basis of the whole scape of this SEO tool.

Sometimes, you don’t even have to search anywhere else. You can easily find relevant keywords from Google’s Search Engine Result Pages or SERPs through these methods:

Google Suggest: Using this is fairly simple. Just type a relevant keyphrase and let Google find similar terms that are highly related to your keyword. The best part is it also analyzes which ones are commonly searched by users.

People Also Ask: On SERPs, you can find a section called People Also Ask after typing a keyword. These are commonly searched phrases and questions which are relevant to the keyword you typed in. You can take advantage of these by incorporating them into your headers and then creating content that answer such queries. This increases the chances of getting more clicks through a search engine.

Related Searches: These are found at the bottom part of SERPs. Related Searches are keyword search queries from many people that show relativity to the keyword or key phrase you’re using. The difference between related searches and Google suggest is that the latter will start with the entered keyword, while related searches are terms that the search engine knows are related.

3. Use paid data

If you have services and tools that you pay for, don’t ignore them. Utilise these tools and find ways to incorporate the data results into your keyword research plan. Such data gives the user a specific insight regarding search queries and which ones could drive clicks and conversions. After all, a single piece of information can give birth to many discoveries!


Keyword research may seem daunting at first glance—however, don’t let that stop you from utilising one of the best ways to drive organic traffic. Thanks to this digital age, there are many tools at your disposal to help you find effective keywords that can attract visitors and convert.

If you’re looking for an SEO specialist in Wolverhampton to help you with your SEO keywords, get in touch with me to see how I can help..